Thank goodness it’s snowing outside. Flakes falling from the heavens are a good reminder that we’re really still in the middle of winter. Sometimes, the seasons can really blend together.
Now before you theorize that I simply can’t read a calendar, let me explain what I mean. Working in the marketing department here at Schweitzer is great, but it can have it’s challenges. Since we have the task of preparing advertising, brochures, radio ads, television commercials and a whole bunch of other stuff, we naturally have to be way ahead of each season in order to get things done on time.
So, while tomorrow may read February 1st on the calendar, we’re in the middle of summer in our world. The big summer festival dates are planned and I just signed off on the summer brochure. We still have some work to do on the summer website, but the majority of “big picture” stuff is done. And guess what happens when the big summer items are checked off our lists?
You guessed it… we’re back into winter mode, or at least the planning stages anyway. Right now, we’re finalizing the season pass campaign for next winter, thinking about our national ads in publications like SKI and Skiing and discussing which cities we’ll be visiting for consumer ski shows next fall. It’s pretty easy to see how things can blend together and get confusing.
Which is all the more reason why we have one weapon in our quiver that keeps us sane: the ski break. Fortunately for all of us, we can get out on the mountain quite a bit, even if it’s just for a run or two at lunch. No matter how much the mind is thinking about summer marketing, once we break away from that mode, boot up and grab the boards, the real reason why we’re here becomes instantly clear. We simply love the mountains, winter, skiing and being a part of the community of enthusiasts here at Schweitzer. Enjoy the season — it won’t last forever!